Entrepreneur | Business Consultant | Marketing Consultant

1. Time-Saving

The number one reason you should hire an SEO professional’s help is that it helps you save time. Wanting to do your own SEO is all good. But learning SEO can take some time. Think about all the customers you’re losing out on in the meantime. When you outsource the SEO aspect of your website to an SEO professional, you save time and can direct your efforts in other areas to improve your business standing in the market.

2. Knowledge and Expertise

SEO experts are just people with the know-how, the knowledge, and the expertise to deliver on precisely what you need. An SEO professional will initially conduct a thorough analysis of your website’s performance. After going through your site’s analysis, the SEO professional will then perform advanced keyword research which will shed light on what users are searching for in your niche market.

Furthermore, they will look into the specifics of what’s working for your competitors and figure out what’s working for them. Finally, a blueprint will be created by the SEO expert providing crucial advice on how to set up an actionable plan to get your site on the first page of the search engine.

3. Ensure that your site is in sync with the latest changes

You see, Google’s search engine algorithms are always in a constant change of flux. Updates appear every now and then. As an entrepreneur, you simply don’t have the time to go through all of the updates being made by Google.

Hiring an SEO expert’s services to ensure that you are kept abreast of the latest changes being made to SEO. This translates into the fact that your site doesn’t lose out on targeted traffic.

4. Delivering Cost-Effective Operations

You can dedicate a huge amount of capital to optimizing your website for organic search. However, unless you have a certain degree of finesse in SEO, your efforts are simply going down the drain.

You see, SEO needs to be cost-effective. For this, it has to follow a continuous, and consistent process. SEO professionals place great attention to each and every page of your website. Special attention is made to make content lucrative to target prospective customers in different stages of the buying cycle.

Through providing value-driven on-page SEO, off-page SEO, and quality backlinks, your expert can help you create an enviable online presence.

5. Avoid Expensive Mistakes

Seeking a professional’s help can prevent the making of expensive mistakes and wrong approaches to SEO.

6. Analysis of Results

Despite how well your site may have been optimized, to make SEO further benefit you, you have to make use of certain metrics.

Through analyzing these metrics regularly, you need to make adjustments to your site.

A few metrics targeted by SEO experts include:

• The number of visitors referred by the search engines
• Ranking of key terms and phrases in search
• Conversion rates
• Search volumes etc.

7. Easy-To-Understand Reports

Every business has goals of their own. An SEO expert can help you generate easy-to-understand reports and explain to you in a comprehensive manner of how SEO is helping to achieve your desired business goals.

8. Improves ROI

If you are seeking to improve your ROI, investing in SEO can help a lot.In fact, Company XYZ’s ROI increased by ten times after they sought our SEO expert’s help.

As someone who’s on the lookout for the ideal SEO expert for their business, this is something that may have crossed your mind. When looking to hire an SEO expert, take notice of the following:

1. Years of SEO experience:

Becoming an expert in any field takes time. So, if you are looking for an SEO expert, take notice of the years of experience the SEO expert has under his belt. Surely, you’d want to jeopardize your business by hiring someone evergreen.

2. An Understanding of All Three SEO Levels:

Search engine optimization involves three essential elements:

• Technical SEO (This deals with the structure of a site, which determines how easy or difficult it is for search engines to crawl and index your content)
• On-page optimization (the use of appropriate keywords and HTML tags in a manner that boosts search engine traffic to your site)
• Off-page optimization (such as link building). Taylor Pratt, vice president of product marketing for Raven Internet Marketing Tools says that anyone who takes a one-dimensional approach to SEO is a big no for your business.

3) A proven track record of success:

When seeking the services of an SEO expert you would obviously want to hire someone who has a proven track record of success. This adds the element of credibility to his/her claims as an SEO expert.

4. The capability to fit in with your company’s culture:

When hiring anyone, it’s vital that you consider compatibility.  Does the person you intend to hire blend well into your company’s culture? If not, then maybe he/she isn’t the best candidate for this job. There really is no point in hiring someone whose values don’t coincide with that of your own company.

5) Curiosity and Growth Mindset:

When hiring an SEO expert, it is crucial that the SEO expert is always curious and hungry to know more. The desire to learn must always be there in the SEO expert. Someone who has stopped learning is just someone who’s stagnated and won’t be able to deliver the best performance for your business.

6) Top-notch communication skills:

When hiring an SEO expert, you should look into how the SEO expert communicates. How well the SEO expert is able to meet deadlines and work as a team to fulfill a common goal. Excellent communication skills are pretty important if you want to bring out the best in the members of your workforce.

People often ask me why is it that they require the services of an SEO expert.

Well, you see, SEO is a highly technical subject. I mean, sure if you invest time into learning SEO, you too can master SEO strategies in no time at all. More importantly, there are so many self-acclaimed SEO gurus out there. So many different information. It kind of becomes difficult to cherry-pick sources to learn SEO best practices all by yourself.

More importantly, SEO is a big term. It encompasses On-page SEO, Off-page SEO, Technical SEO, Local SEO, white-hat SEO, black hat SEO, etc. So, without years of experience under your belt, you won’t know the tactics to employ to bring in traffic to your site.

On the other hand, an SEO expert can smoothen the learning curve for you. Within 30 minutes, an SEO expert can identify the key issues that are stopping customers from knowing about you, your product and the solution you offer to their problems

The marketplace is filled with individuals who claim themselves to be SEO experts. And it’s becoming increasingly difficult to actually find an SEO expert. And even when you do find them, you often realize their services are too expensive. Are they perhaps overcharging? You see, when people seek to hire SEO experts, they are suffering from information asymmetry.

SEO is a highly technical subject and people who seek the services of an SEO expert often do not know much about SEO to comment on the matter. Hence, they often end up overpaying. When hiring an SEO expert, it is helpful to take notice of the 6 parameters to consider when hiring an SEO expert.