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Jobs Roles and Responsibilities of an SEO Specialist and Experts

SEO expertsJobs Roles and Responsibilities of an SEO Specialist and Experts


Search Engine Optimization (SEO) Specialist analyzes, reviews and implements changes to websites so they are optimized for search engines. This means maximizing the traffic to a site by improving page rank within search engines. SEO professionals improve a company’s ranking on Twitter by understanding which search engines are preferred by the target audience, how the preferred search engines work, what the target audience is searching for and the actual key search words they are typing into the search engine.

What Does an SEO Specialist Do?

They are people that help in executing out some several works and this include analyzing, giving reviews and implements changes to websites so they are optimized for search engines. This means maximizing the traffic to a site by improving page rank within search engines, also Search engine optimization Specialist give an administration much like that of a publicizing organization, just for the most part on the web.

Basically, in the expressions of, “it is the activity of the Web Optimization Specialist to bring about a change in your site so as to appear at the highest point of the internet searcher comes about. Ten years’ prior that activity looked a ton unique in relation to it does now, and it requires a radical new range of abilities from what was required in those days.

An advanced Professional should be a problem solver and chief, with the capacity to organize and create applicable and drawing in content. They may likewise test and actualize testing different web crawler promoting systems, site designs and publicizing for site improvement. They additionally know the significance of interior connections and the capacity to issue understand proves to be useful when attempting to locate the best areas and the best way to deal with inside connections.

A Search engine optimization consultant will break down sites for changes, have an inside and out information of watchword explore, comprehend Website design enhancement copywriting and serve a contact between different divisions.

What Does an SEO Consultant Do?

An SEO consultant (or Web optimization advisor) is a job that relays and surveys sites and their approaching connections so as to give master exhortation, direction, and proposals to entrepreneurs looking to acquire more common internet searcher movement and higher positioning positions.

Natural Search engine optimization consultant Obligations and Duties, Search engine optimization consultant obligations, duties, undertakings, and sets of expectations now cover a dynamic range of showcasing disciplines in shifted advertising channels working with interrelated connections. What has stayed consistent after some time is proceeding with requirements to accomplish higher Google web crawler rankings, get more substance found, make enduring outcomes, and enhance change rates, all while working in a ceaseless attack of expanded rivalry.

What Does an SEO Expert Do?

SEO experts can likewise enable you to put new things on your site that will truly have a noteworthy effect in the web crawlers. As said before, the things of your page assume a critical part in the positioning of your site in the web crawlers. The substance likewise matters when you want to make deals; you should have an elegantly composed and showcased page to offer your clients. When you have achieved your objective of accomplishing top inquiry positioning, you will get a lot of movement in the event that you focused on quality terms. This is unquestionably expected to succeed on the web. Accepting a lot of activity isn’t the finish of Website design enhancement; you can always enhance by fanning out in comparable terms by utilizing equivalent word search queries and different strategies to discover more clients. It is critical that you can offer your administrations or items on the web. Some Website optimization specialists offer to prepare in the field of Web optimization. They can give you the aptitudes that they have learned in Search engine optimization and pass on the information to you. In this manner, you will have the capacity to perform Search engine optimization for your own sites with the goal that you can get those best rankings all the more adequately.

Such expert works separately or as a major aspect of a group and takes care of the streamlining web index rankings, activity stream and conveys the specialized language per the prerequisite of the customer.

In this way, in the event that you are maintaining an online partner business or some other internet advertising wander, you have to procure an enhancement investigator to take care of the Website optimization of the site. Enhancement examiner thinks about your online business, finds the objective watchwords and utilizations it as essential labels and optional labels while advancing the site.

Aside from this, the investigator defines then makes catchphrases for the whole structure of a site. A portion of the essential undertakings additionally incorporates creating Meta labels, delivering the linkage framework for the site, making changes and applying it through FTP.

Enhancement expert speaks with the undertaking pioneer or straightforwardly with the customers and presents the advantages, at that point, actualizes the progressions on their website pages. Sounds sufficiently basic right? Nope back off accomplice, the essential ability and actuality remain that the expert still needs to make sense of what the catchphrases are. You see individuals are paying hundreds if not a huge number of dollars on the PPC battle and not getting comes about. Hence it sounds sufficiently simple however this takes certain Ranges of abilities that require a very long time of at work preparing.

What Does an SEO Analyst Do?

SEO Analysts are responsible for maintaining the well-being of a company’s website. SEO Analyst works towards keeping the website most informative and easily available for both the audience searching it and related business on the web and also for the search engines. They’re responsible for driving the audience to the company’s website and maintaining the company’s reputation in the online world.

Responsibilities of the SEO Specialist, Expert, Consultant & Analyst

SEO Analysts are always involved in keyword research, advising of best practices and developing SEO strategies both on and off-page for the company’s websites. He/she works closely with the team that drives content to the website.

The 27 Job Role and Responsibilities

  1. A client should be protected from any malware or website security issues.
  2. Ability to think creatively, strategically and identify and resolve problems.
  3. Being up-to-date with the latest SEO news and methods such as Google’s Algorithm.
  4. Competencies and Skills Required
  5. Developing and implementing link building campaigns, perform backlink analysis, opportunity identification, solicitation, and optimization
  6. Good command of written and spoken English Language
  7. Implementation and administration of search engine programs (XML sitemaps, shopping feeds, webmaster tools)
  8. Managing the day-to-day search marketing activities across multiple search engines including the campaign planning, budget management, and optimization of paid search campaigns
  9. Monitor Social Media performance and take corrective measures to improve like creating Fan Pages etc.
  10. Monitoring and evaluating web analytics dashboards and reports in order to develop and recommend SEO strategies
  11. Monthly review of the work done on website and progress till date should be given via personal meeting with a client.
  12. Most importantly he should be able to generate traffic, turn them into leads and convert those leads into sales.
  13. Must work well with Content Management System such as Blogger and WordPress and simple coding like CSS, HTML, etc.
  14. Performing site specific keyword research, competitive analysis and detailed technical of the company’s website/s to ensure the health of the website in the online space.
  15. Periodic stats and analytical data are given to client on website’s performance.
  16. Providing recommendations and execute/manage strategies for content development in coordination with SEO goals
  17. Should develop user and mobile friendly website to increase Click Through Rates (CTR) and improve search engine rankings.
  18. Should take part in online forums and SEO communities to interact with SEO leader.
  19. Strong knowledge of popular SEO Tools (keyword tools, web analytics, and internal reporting tools)
  20. Strong organizational skills and ability to manage multiple, concurrent projects
  21. Technical issues such as 404 Error, Duplicate Content, problems related to XML and HTML sitemap, broken links etc should be rectified.
  22. Thoroughly monitor website performance and take necessary steps to improve traffic.
  23. To add blog pages if required and submit articles to directories for getting back-links, also try new methods that can prove beneficial.
  24. To draw the customer’s attention, an SEO Specialist/Expert and team lead should also create online ad campaigns, and press releases if demanded by the client.
  25. To use digital marketing channels and techniques to increase brand awareness.
  26. Use of Social Media and networks such as Facebook, Twitter, Digg, Stumble Upon, LinkedIn, LinkedIn etc in the marketing plan.
  27. Write a catchy outline and unique content to grab viewer’s attention. Place them properly throughout the website and remove outdated ones.

What skills do I need to become an SEO specialist?

  • Service-oriented – a large part of the role (particularly in an agency) is managing relationships
  • Analytical – clients and internal stakeholders will require reporting and analysis on how the SEO strategy is progressing
  • IT savvy – having a base understanding of content management systems (CMS), HTML coding and design software is necessary
  • Ability to meet deadlines – the SEO strategy will have multiple goals and timeframes for when each goal will need to be reached
  • Strong attention to detail – writing or sub-editing content for the website is often part of the job


A modern specialist must be a problem solver and decision maker, with the ability to prioritize and develop relevant and engaging content. You know the old adage, “Content is king?” well, modern SEO specialists know that search engines are placing increasing value on quality content – which will invariably include keyword or phrases that increase traffic to a site.

They may also test and implement testing various search engine marketing techniques, website layouts and advertising for search engine optimization. They also know the importance of internal links and the ability to problem-solve comes in handy when trying to find the best locations and the best approach to internal links.

Modern SEO specialists know that search engines are placing increasing value on quality content – which will invariably increase traffic to a site.


Conducting SEO work on your website weekly is highly important to the overall success of your website. It ensures that your website’s layout and content are optimized to take advantage of everything that both visitors and Google are looking for in your website. A website that utilizes quality SEO will find itself increasing their traffic and ranking above competitors who do not have the same level and frequency of SEO work being done.

Alternatively, a website that does not utilize SEO will find their traffic stagnate at best, and likely will drop each month. Any website that wants to gain additional visitors per month should utilize SEO services that conduct work on their website each week. Publishing new, SEO optimized, content regularly to your website is a major part of the SEO process as it shows Google that your website is active and contains fresh content when compared to websites that only update annually or that have not been updated since it was created.


An Analytical Mind

The most fundamental requirement is actually not a technical one. You can learn to code and be fairly good at it, and you can get used to all the tech talk, but at the end of the day it’s not about the syntax or about the libraries, it’s about being able to solve problems. Knowing what information is necessary and how to gather it, being able to understand it, map it in the context of a larger framework, noticing patterns, understanding long-term effects of particular decisions, having a knack for solving puzzles…the list goes on and on. These skills (some come naturally, but most can also be developed and nurtured) come into play at each and every step of the SEO process. Technical SEO skills will allow you to make ideas come to life; an analytical mind will help you come up with those ideas in the first place.

HTML Coding

Most articles about what tech skills SEO experts should have agreed HTML coding is one of the very basic prerequisites. While this is by no means enough, it is pretty much indispensable to your job. SEO is a whole new beast nowadays, not just about keywords or linking. But in a deeper sense, it hasn’t changed much, as it has always been about the same thing: building sought after websites. And the best sites, more often than not, are built in a certain way: they are accessible, they are easy to follow, and they are well-organized. In order to efficiently deliver content to your audience, you need to know how to create and manage said content in a way that is in tune with the environment it resides in.

Web Hosting Experience

Choosing a quality web hosting provider is an important factor building a high-ranking website. Beyond that, though, there are other factors to consider. Web hosting choices must consider downtime, which refers to the amount of time your website is inaccessible due to problems with the hosting server. If one of Google’s spiders tries to visit your site and it’s down, it will record it as such and move on. There’s no such thing as 100% uptime, but you want to get as close to that as possible. It is your responsibility to monitor your site’s downtime/uptime and make changes when you notice significant drops in percentages.

Excel Know-How

There’s a lot of data to be analyzed once you start treating SEO as a long-term strategic endeavor. And there are a lot of useful tools out there to help you make sense of the information you gather, but at a minimum, you should be familiar with Microsoft Excel. In fact, you should be more than familiar with it: you should know it at least at a medium level. You don’t necessarily have to get to the level of using VBA macros, but knowing a little bit about search functions pivot tables, lookup functions, logical functions (if, and, or), and graphics objects will take you a long way. You probably associate Excel with accounting, creating budgets and project plans, managing databases or tracking expenses/finance, but there’s more than meets the eye when it comes to this tool and learning how to use it will pay off.


All of the technical skills mentioned so far are pretty much indispensable for an effective SEO. If, however, you want to go above and beyond, you should definitely start looking into programming languages such as PHP or JavaScript. PHP has improved a lot since it was first introduced and is now a staple in creating dynamic websites. It can be integrated with HTML code and can help you access a wide range of databases, authenticate users to restrict access to certain parts of the site, encrypt data, auto-generate files and so much more. Most importantly, perhaps, is that it allows you to serve different content to users based on their browser, IP address, date and time, and numerous other characteristics. These are tools that help make your site more creative, more useful and more accessible.


It’s not enough to have a website. It’s important to make sure your website is structured and contains content that is relevant to your visitors as well as the search engines. Optimizing the structure and content of your website will help you grow your business and increase sales.

Don’t be fooled by agencies who “guarantee” top rankings in search results and put their focus only on keywords.

  • Improve search engine position
  • Drive qualified traffic to your site
  • Increase conversion
  • Reduce Bounce Rate
  • Engage Customers
  • Be recognized as an authority in your niche
  • Promote your local business


Technical SEO

If you think SEO is all about keyword research and then wordsmithing (think stuffing) them on a page, then you’re in for a surprise. That’s not what it’s all about.

SEO is about making websites better at both the page and server level in a structured way to enhance their chances of being found on search engines, with the eventual goal of generating traffic and conversion.

Yes, knowing on-page optimization (e.g., title tags, alt tags, H1, copy optimization) is helpful but it’s more critical to understand the technical side of SEO, such as code. You can win your IT battles easily if you’re well-versed with technical SEO.

Go ahead and learn everything related to technical SEO, including server-side settings, sitemaps, server response codes, rewrites, and more.

Understanding both page-level optimization and server-level optimization is what makes a rounded SEO practitioner.

Social Media Marketing

Does a day go by when you don’t hear about social media? Not in this wired world.

Social media skills shouldn’t be limited to maintaining accounts on Facebook, Twitter, and YouTube, but actually driving traffic from social sites. Traffic generating exercises that can help you develop a well-rounded SEO include creating fan acquisition strategies, working on building Twitter followers and optimizing videos on YouTube.

Yes, leveraging social media tactics for link building is critical, but the modern SEO needs to generate traffic and acquire customers through social media. Increasingly, we’re seeing synergies between SEO and social media and this integration is only increasing. I had also written about ways SEO can start working with social media managers here.

Create an action plan around this skill and start working on it today.

Link Building

With the rise in social media platforms over the past few years the opportunities to build links has increased tremendously.

Now we have traditional (legitimate) ways of building links like good old-fashioned directories, association sites, credible high PR sites, and so on. These links are also known as permanent links with a longer “shelf life” than say a temporal type of links acquired through social media channels (e.g., content syndication, blogs, Twitter, bookmarking).

The other side is internal link optimization – not just on your own properties but also on social media platforms such as your Facebook page. With so much content created by your internal social media team, internal link optimization could be the low-hanging fruit you want to go after.

It’s critical for SEOs to be skilled in both external link building and internal link optimization.

What is an SEO SKILL?

SEO is not all about keyword research and writing. It is more of making a website look better at both the server and page level in a well-structured way to enhance the website chances of being found on search engines, with the eventual goal of generating more traffic for the page. An SEO specialist must have some certain skills that will help him/her develop his/her client’s website in other to increase its search engine rating.


They analyze, reviews and implements changes to websites so they are optimized for search engines. This means maximizing the traffic to a site by improving page rank within search engines.

Simply put, in the words of SEO, “it is the job of the SEO specialist to make your website show up at the top of the search engine results. Ten years ago that job looked a lot different than it does now, and it requires a whole new skill-set from what was needed back then.

A modern specialist must be a problem solver and decision maker, with the ability to prioritize and develop relevant and engaging content. You know the old adage, “Content is king?” well, modern SEO specialists know that search engines are placing increasing value on quality content – which will invariably include keyword or phrases that increase traffic to a site.

They may also test and implement testing various search engine marketing techniques, website layouts and advertising for search engine optimization. They also know the importance of internal links and the ability to problem-solve comes in handy when trying to find the best locations and the best approach to internal links.


Finding a decent SEO is hard work, and the recommendations you get for selecting your perfect fit will vary as much as the people providing them.

start with your network, meaning check out LinkedIn, check out people that you might know on Twitter and Facebook who have SEO or have SEO experience in their profile. You could even post something on these sites saying, “Hey, does anyone have someone that they’d strongly recommend?” I’m not saying that you go directly from this process to hiring someone, just that you can start with it, any of the web communities where you participate, your friends and family, business colleagues.

Even local meet-ups, if you see that there is an SEO meet-up in your area, that might not be a terrible idea to actually go, meet some people, get friendly, especially if you find some folks in that community who don’t necessarily offer SEO services – maybe they are in-house SEOs, they work for software companies, those kinds of things – but they will often have very good recommendations about who’d they suggest that you use. That’s a great process, find sort of a neutral third party whose only interest is in helping you, but who knows the field well. That’s what I’d be looking for here, more so than a direct consultant right away.

check out SEOs on the major marketing communities. If you don’t have anyone in your network, you might try going to places like SEO blogs.